ForX

How it runs

You'll always know what's next.

Every ForX project runs the same five steps, with your written OK between them — so you always know where things stand and what happens next.

The five steps

The same five steps, every build.

Discover, plan, build, launch, support. The size changes with the package; the order and the sign-offs don't. Here's what each step covers and what you approve before the next one starts.

Step 01 · Discover

We learn the business before we open a tool.

Discovery covers the business itself — what you offer, the goals behind the launch, the audience you're trying to reach, the assets you already have, and what your launch actually needs. Nothing is designed here. The point is to make every later decision smaller.

  • business + goals
  • audience
  • current assets
  • launch needs

Step 02 · Plan

Nothing is designed until the plan is on paper.

We map the website, the tools behind it, the vendors involved, the content plan, and the launch path — one document you can read and question. The step ends with your first sign-off: you approve the site plan before any design begins.

  • site plan
  • tools
  • vendors
  • content plan
  • launch path
  • sign-off: site plan

Step 03 · Build

You approve the design before it becomes the build.

We design and build the site, the forms, and the tools the plan calls for. You approve the design before we build it — and changes after that point are put in writing and priced before they happen.

  • design
  • site build
  • forms
  • automations
  • connections
  • sign-off: design

Step 04 · Launch

Nothing goes live without your written go-ahead.

We connect everything, test it, and walk the finished site with you in a final review. It goes live only after you've seen it end to end and given your written go-ahead — and we stay on hand through launch day itself.

  • final setup
  • everything tested
  • sign-off: final review
  • sign-off: go-live
  • launch-day support

Step 05 · Support

Go-live is a step, not the end of the work.

After launch we keep improving and updating — new pages, marketing help, small fixes, and honest advice from a partner who already knows how your business is built.

  • updates
  • new pages
  • improvements
  • ongoing advice

Your sign-offs

Why nothing goes live by surprise.

Four sign-off points run through every build, and each one is yours. Work pauses until you approve in writing — so the site that launches is the site you said yes to.

  • +Written, not remembered — every approval is recorded, so both sides can point to exactly what was agreed.
  • +Changes in writing, priced first — when the plan changes, the change is written down and priced before the work happens. No silent additions, no surprise invoices.
  • +One decision maker — one person on your side owns approvals, which keeps the build fast and the accountability plain.
  • +Decisions happen while change is cheap — a site plan is easier to revise than a design, and a design is easier to revise than a build. Each sign-off puts the decision at the point where changing your mind costs the least.

The four sign-offs

  1. Site plan
    You approve what the site is — pages, structure, purpose — before design begins.
  2. Design
    You approve the design direction before it becomes the build.
  3. Final review
    You review the finished site, end to end, before launch prep completes.
  4. Go-live
    Your written go-ahead. Nothing goes live without it.

The division of labor

What you bring. What we carry.

A build moves at the speed of its inputs. This is the honest split — what only you can supply, and what we take off your plate.

What you bring

  • +Content — the words, photos, and facts only you have: what you offer, who it serves, what makes it credible. We shape it into pages; you supply the raw material.
  • +Decisions — timely answers when a choice is yours to make. Open questions stall builds faster than hard problems do.
  • +Approvals — sign-off at each gate, from your one decision maker.
  • +Access — domain, hosting, email, and any existing tools. We tell you exactly what we need and when.

What we carry

  • +Strategy — the plan, the sequence, and the reasoning behind both.
  • +The build — design, development, forms, automations, and integrations.
  • +Coordination — vendors, tools, and handoffs to qualified professionals when legal, tax, or filing decisions come up.
  • +The checklist nobody enjoys — DNS, redirects, form tests, tracking, backups, and the other small items launches tend to forget.

Timelines

How long it takes.

As a working range, essential builds often run about 3–6 weeks and larger builds 6–10 weeks or more — depending on content, approvals, and access, the things only you can supply.

Those are patterns, not promises. Your proposal states your scope, your gates, and your dates.

Want to try the process first?

A Launch Audit is our Discover step as its own small project — we look at your idea, your current website, and your tools, and tell you the right next step. No obligation to build.

Start With a Launch Audit