What we do
Four gates. One function.
Every service here exists to move one thing: your idea — the X — toward a business that runs. Four gates, in sequence: Launch, Build, Grow, Support. Each engagement is scoped to the gate you're at, not sold as a menu you have to decode.
01 · Launch
Launch without guessing every step.
Business launch strategy and coordination. We sequence the moving parts — formation, vendors, domain, email, hosting, Google presence — into one roadmap, and we're clear about where our role stops: qualified professionals handle legal, tax, and filing decisions.
Included
- business launch strategy + coordination
- formation coordination
- vendor coordination
- domain, email + hosting guidance
- Google Business Profile setup
- launch roadmap + checklist
Not included
- −Legal, tax, or accounting advice — ForX is not a law firm, accounting firm, or tax advisor.
- −Entity-choice or tax-classification advice — that decision belongs with your attorney or CPA.
- −Registered-agent service — a dedicated provider does this better than a studio ever will.
- −Licenses and permits — the issuing agencies and your advisors own those; we build the timeline around them.
- −Operating agreements — or any other legal drafting.
We'll refer you when
- →You're choosing an entity type or a state of formation.
- →You have foreign owners or multi-state operations.
- →You need a tax answer, not a coordination plan.
02 · Build
The website and systems your business runs on.
Premium design and development, plus every system wired around it — forms, booking, payments, CRM, automations, analytics, integrations — assembled into one coherent stack that launches cleanly and scales later.
Included
- website design + development
- landing pages
- forms
- booking + payment setup
- CRM setup
- automations
- analytics
- integrations
- launch support
Not included
- −Drafting legal pages — privacy policies and terms come from your attorney; we implement what they approve.
- −Formal accessibility certification — we build to strong accessibility practice; certified conformance audits are specialist work.
- −PCI validation — we connect established payment processors so card data never touches your build.
- −Custom software products — we assemble and integrate proven tools; product engineering is a different engagement.
We'll refer you when
- →Your model includes subscriptions or auto-renewal billing — those terms need legal review before they ship.
- →You sell regulated products.
- →Someone wants the build to store card data — the answer is no; established processors exist for a reason.
03 · Grow
Turn your presence into working infrastructure.
Marketing strategy, launch campaigns, funnels and conversion paths, Google and social presence, email campaign support, and lead routing. We report on what actually happened — we don't promise numbers we can't control.
Included
- marketing strategy
- launch campaigns
- funnels + conversion paths
- Google + social presence
- email campaign support
- lead routing
- honest reporting
Not included
- −Guaranteed outcomes — no one can promise leads, rankings, or revenue. We won't.
- −Purchased lead lists — rented attention isn't a foundation.
- −Review-generation schemes — reviews you didn't earn are a liability, not an asset.
- −SMS and calling programs — never bundled in; they get separate scoping and a careful review first.
We'll refer you when
- →Your marketing involves health, financial, or earnings claims.
- →Your audience is children.
04 · Support
Stay supported after launch.
Updates, technical support, new pages, campaign help, CRM and automation improvements, vendor coordination, and ongoing strategy — one partner who already knows how your business is built.
Included
- site updates
- technical support
- new pages
- campaign help
- CRM + automation improvements
- vendor coordination
- ongoing strategy
Not included
- −Hosting-provider failures — we coordinate with the vendor; their infrastructure is theirs to fix.
- −Third-party outages — when a tool you rely on goes down, we help you route around it, not repair it.
- −Malware cleanup and reconstruction — scoped separately if it's ever needed, with clear eyes about the work involved.
We'll refer you when
- →You need contractual uptime guarantees or 24/7 emergency coverage.
- →A security incident needs forensic investigation.
- →Your stack has outgrown a studio and needs dedicated infrastructure management — we'll help you hand it off cleanly.
Not sure which gate you're at?
Start with a ForX Launch Audit — a focused read on where you are and the right next step. No obligation to build.